Practical writing on AI, customer support, and what's actually working for consumer brands.
No thought-leadership fluff. No AI hype. Just honest, specific articles on the problems real brands face when deploying intelligent agents — and how to solve them.
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The Kylix blog launches in the coming weeks. Our first articles are already in draft — covering practical guides on AI deployment, channel strategy, brand document writing, and compliance for regulated categories. Sign up below and we'll email you when the first piece goes live.
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What's coming
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- 1AI & CX
Why generic chatbots fail wellness brands — and what to do instead
A breakdown of the structural reasons keyword-matching bots can't handle nuanced product questions, and what a trained AI agent does differently.
- 2Strategy
The 2am problem: how DTC brands are losing sales while they sleep
The real revenue cost of unavailable customer support — and a practical look at how always-on AI agents are closing the gap for independent brands.
- 3Guides
How to write a brand document your AI agent can actually use
A step-by-step guide to structuring your product catalogue, FAQs, and tone-of-voice guidelines so your agent is trained to answer — not just retrieve.
- 4Channels
WhatsApp Business for e-commerce: the channel most brands are ignoring
Open rates above 90%, conversational commerce, and a direct line to your customer's phone. Here's why WhatsApp is the most underused channel in DTC.
- 5Compliance
Compliance-aware AI: what regulated brands need to know before they deploy
How to deploy an AI agent in wellness, supplements, and beauty without making unauthorized health claims, violating FTC guidelines, or embarrassing your brand.